RESTAURANTS, FOOD & BEVERAGE
beginning with nationally recognized Lettuce Entertain You restaurants in 1984, Kurman Communications has built a formidable track record in the restaurant field.
We have worked with dozens upon dozens of restaurants in all categories and sizes, from large national multi-unit operations to small, independent culinary treasures. We know the restaurant business from top to bottom, and we are excellent partners who can translate business goals into workable and successful marketing, media relations and social networking programs.
We have represented national restaurant brands including Fleming’s Prime Steakhouse & Wine Bar, Houlihans, Quiznos, and Einstein Bros.; food organizations including Women Chefs and Restaurateurs, Meals on Wheels, USA Rice; and hundreds of independent restaurant ventures.
Our programs are designed as “branding” strategies, to increase the media’s and the public’s awareness of, and appreciation for, our clients’ restaurants and their key players. This leads to a stronger public image and reputation and, ultimately, to increased business.
From restaurant startups, grand opening and anniversary celebrations, to new food product launches, community development and social engagement campaigns, Kurman brings great depth and breath to every campaign.
Over the years, Kurman has developed strong relationships throughout the food community and has leveraged its access to high-profile chefs, restaurateurs, food journalists and bloggers and food organizations like AIWF, The James Beard Foundation, ACF, the NRA, IACP and others, building solid media coverage for the many brands we represent.
Kurman’s founder, Cindy Kurman, served on the national board of Women Chefs and Restaurateurs for seven years, managing its public relations and building its brand nationwide. She supports the James Beard Foundation and is a past board member of AIWF.
Among the reasons why restaurants and chefs contact Kurman Communications are:
While each program is custom-designed, there are several standard approaches we use to achieve our results. Our customers may engage us to perform all of the following, or just a portion of them. Follow the links below for a full list of our past and present independent and multi-unit restaurants.
wine, beer & spirits public relations
From new product launch parties, trade events, restaurant and bar consumer promotion and press familiarization trips to celebrity engagement and marketing partnerships, Kurman has experience servicing – and serving – some of the world’s most recognized wine and spirits. We have marketed and managed functions and media campaigns for the Porto Wine Institute, Scharffenberger and Templeton Rye – reaching both media and consumers with a variety of programs meant to introduce, sample and drive sales.