We Build Buzz. We Build Your Brand
With more than four decades in the public relations industry, we’ve truly honed our skills in the art of storytelling and relationship-building. Our extensive expertise and deep understanding of what it takes to stand out from the crowd set us apart. As one of Chicago’s top PR firms, Kurman Communications doesn’t settle for ordinary and orthodox methods; we implement innovative strategies and solutions that make an impact. We stand at the forefront of Chicago PR firms because we are:
experienced
Decades of success implementing modern PR, social media, marketing, and community involvement strategies that really work!
connected
Long-term relationships with the journalists and influencers who matter most in telling your story and creating buzz.
respected
Steadfast reputation for the quality of our work, our creativity, our integrity, our drive for results and our professionalism.
Want to create buzz about your brand? That’s what we do, and we do it very well.
Our PR clients love working with us and they trust us to do a great job.
Are you launching a business or leading it in a new direction? Do you need to generate word-of-mouth, drive sales or broaden your market reach? Do you want to spread the word about your products, services, people and successes?
That’s why we’re here. We’re a Chicago public relations agency ready to help you clarify your business goals, formulate a strategy, and craft the most effective messaging. Our PR approach ensures you successfully engage with the media and your current and potential customers to build your reputation and generate strong brand awareness.
We understand, as you do, that in business there are no guarantees. Business owners can’t take anything for granted. Yet if you offer value and your customers have a good experience, success is a very real possibility.
That’s where we come in. We will tell you story with integrity while motivating people to patronize your business. Using the most pertinent tricks of the PR trade—media, social media, promotion, marketing, events, and community involvement—we will accelerate the growth of your business.
Cindy Kurman and Lee Barrie, PR pros in Chicago
OUR SERVICES
As one of Chicago’s top public relations agencies, we offer a comprehensive suite of services to enhance your brand’s visibility and reputation. Uplift your business with our tailored strategies and watch your business grow.
Media Relations
With our expertly written press materials and story pitching, we will motivate journalists, producers and bloggers to write about your business in print publications, broadcast media and over internet media.
Social Media
We will devise a sound social media strategy that builds your online presence among those people most likely to be interested in your products and services. We will create and manage your social media content, schedule postings, and tenaciously work to build your online community of engaged and loyal followers.
Marketing Promotions & Events
We will develop creative yet viable ideas for campaigns, promotions and special events that will build interest in your business while increasing sales and turn your customers into trusted promoters of your brand.
Community & Industry Relations
Increasing your visibility is so important for business growth and your reputation. We will secure opportunities for you to partner with community groups or industry/professional organizations to establish relationships with people who can help your business and spread the good word.
INDUSTRIES WE SERVE
Our Chicago-based public relations agency has a portfolio with clients from diverse industries. By deeply understanding the unique challenges and opportunities within each sector, we’ve helped and are helping businesses catapult their customer base and brand reputation.
We are a first-call restaurant and hospitality public relations agency,
but we also serve clients across
many other industries.
CLIENTS, past
AND present:
THOUGHTS FROM CINDY KURMAN
Founder and President
“Build it and they will come.” If this is your business approach, please think again.
Building a brand for the long haul requires much more than magical, wishful thinking. Out of sight IS out of mind!
To establish and elevate your business, build brand awareness, reach new customers, and stay in touch with influencers, you need a solid public relations, marketing and social media plan—and a dynamic team committed to creating, executing, and ensuring its success.
At Kurman, we know how to create business buzz. Every business or individual has stories to tell. We tell your brand story vividly, making sure your story represents your brand properly and that your goals and objectives are met. We use modern strategies that are effective in today’s social and business environment.
Whether your story appears in newspapers, magazines, or newsletters; on television, radio, podcasts, or vlogs; on the web, in social media or direct to the customer, our goal for you is to identify the most effective channels to deliver your message, manage the process, and secure coverage of your story.
Over nearly 40 years, we have developed keen instincts for what works and what does not work in the public relations arena. Yet we are always ready to develop new strategies and tactics when they make sense and show promise of success. We are committed to capturing your share of news and reaching those people who, directly or indirectly, will grow your brand.
THOUGHTS FROM LEE BARRIE
Senior Vice President
Building a successful brand means telling an accurate and positive brand story and then making sure that customers’ experience of that brand meets or exceeds that promise.
Our success in public relations, social media, marketing and community relations stems from our ability to achieve solid teamwork with our clients. Together, we tell a positive, credible story and then we help our clients deliver on that promise.
The first priority is to avoid over-hyping the story. Good journalists sense when a story is overblown and they tend to ignore it. For example, a café can say that it has the “world’s finest coffee,” but is that likely to be true? No, since only one café in the world can serve the world’s finest coffee!
A false boast might grab attention in the short run, but it will ultimately lessen the brand’s credibility, foster mistrust, and diminish the brand’s reputation.
At Kurman, we do it in a much more effective way. In the café example, we would tell the marketplace that the café’s coffee is excellent and describe the reasons why. That is a claim that the café can back up and it is up to the café to deliver on that promise.
If the café consistently serves excellent coffee, and the coffee is good for the reasons mentioned in the brand story, customers will agree with and remember their message. They will trust in their brand, and help spread the word about the café and its excellent coffee. That’s because the brand experience matches the brand story.
We make it our priority to tell a good, credible story in all our communications. Then we work closely with our clients, as a team, to ensure that they deliver on that promise.
MORE REASONS TO CHOOSE US AS YOUR PR AGENCY IN CHICAGO
When it comes to public relations in Chicago, we shine among public relations firms for our exceptional ability to build and elevate brands. Here are some more reasons to choose us:
Innovative Strategies
We stay ahead of industry trends and continuously adapt our strategies to ensure your brand remains relevant and compelling. Our innovative and forward-thinking approach sets us apart and drives impactful results.
Tailored Solutions
We understand that every business is unique. That’s why we provide customized PR and communication strategies that align perfectly with your specific goals and target audience. Our personalized approach ensures your message resonates effectively.
Crisis Management Expertise
In addition to our proactive PR strategies, we excel in crisis management. We help you navigate challenging situations with poise and precision, protecting your brand’s reputation and maintaining public trust.
Creative Storytelling
We trust in the power of storytelling to forge a strong bond with your audience on a deeper level. We craft compelling narratives that highlight your brand’s unique value and foster deep emotional connections and lasting impressions.
All-inclusive Approach
Blending traditional PR with cutting edge methodologies, we integrate a variety of communication channels to create a cohesive and comprehensive strategy. This comprehensive approach maximizes the reach and engagement of your brand.
Time-Tested Results
Our extensive portfolio of successful campaigns and happy clients reflect our prowess in public relations and communication in chicago. We have a proven track record of consistently delivering exceptional results across a wide array of industries, ranging from hospitality and healthcare to lifestyle and music.
What is good, effective public relations? It starts with working with the right team, one that:
-
- Has a deep understanding of your markets, goals, and objectives
- Listens to you, and encourages you to be open to new ideas and strategies
- Is vastly experienced in communications strategy and is willing to go the extra mile to understand your needs and provide effective solutions to reach and convince your audience
- Helps you define your brand narrative and secure third-party validation
- Connects you with your marketplace while strategically differentiating your brand from the competition
- Develops a sound communications strategy, taking a fresh look at your brand messaging to cut through the noise and uncover storylines that effectively communicate the value of your brand
- Will work hard to make sure all messaging is on point, clear and motivating, capturing journalists’ interest and headlines
- Has built solid relationships with journalists, community leaders, influencers…people available to leverage your message and broadcast it to your various target audiences
Let’s Make Your Brand Shine
At Kurman Communications, we forge powerful connections between your brand and your audience. We craft customized PR strategies that spotlight your strengths, unveil new initiatives, and tell the unique stories that set you apart. As one of the best public relations agencies in Chicago, we’re committed to enhancing your brand’s relevance and value through impactful online and offline efforts.
Reach out to us! Let us devise a PR strategy that will help your brand grow.
Get in touch
your success is
our success
Read our testimonials
Cindy Kurman’s Kurman Communications is a must have PR company when you want to promote a new venue or existing one. I wouldn’t dream of trying to create a successful restaurant without her expertise. Everything she touches turns to gold.
Gale Gand
Executive Pastry Chef/Partner Tru
Host of Food Network’s “Sweet Dreams”
I found Kurman Communications to be uncommonly diligent with regard to our PR objectives. They never sleeep. They’re always on call. Their ideas are unique and break through the clutter in the marketplace. We would hire them again.
Dan Uslan, Publisher
Where Magazine Chicago
“When we opened Kit Kat four years ago, we hit the road running, not only because our concept was unique but because we had an effective marketing partner in Kurman Communications, who helped us communicate our message to the public. The media coverage was incredible and it was all as a result of Kurman’s knowledge of our industry, their media network and their professionalism in running a PR agency. Our partnership continues to this day.”
Ramesh Ariyanayakam, Owner
Kit Kat Lounge and Supper Club
“
Kurman Communications is wonderful and creative. We are confident because they always deliver. We get great return on our investment. They’re so creative. When we were at a roadblock in naming our restaurants and Kurman saved the day with coming up with two names that we are going with for two new properties. They’re the power rangers of PR.”
Leslie Colman
Senior Vice President
Asset Management
F&F Realty
“Kurman Communications is an innovative and creative results oriented PR firm. Whether you’re looking for growth through paradigm shifts or through working with a company that has ‘all’ of the right connections, or whether you just need some fresh ideas – give Kurman a call – they’ll help you find your path to success.”
Ann Cooper, noted author, chef, and past president of Women Chefs and Restaurateurs
Kurman Communications and their staff have given Chicago’s Green City Market remarkable exposure and presence over the past six years in the metropolitan Chicago area and nationwide. Without their creativity and energy, the Market never would have achieved the momentum it is now experiencing. It took special talent to spotlight the niche for the only Chicago farmers’ market which accepts only farmers who take care of the land in their sustainable/organic agricultural practices.
Abby Mandel, Founder and President, Board of Directors
Chicago’s Green City Market
reach out
Call us at (312) 651-9000 for a free phone consultation!
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