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At Kurman Communications, your dedicated restaurant PR agency, we specialize in boosting the visibility and reputation of restaurants and food & beverage brands throughout the city. As the premier Chicago restaurant PR agency, we know what works to elevate your restaurant’s profile and drive customer engagement.
The Chicago Restaurant PR Agency That Gets Results
Since 1983, Kurman Communications has played an integral role in shaping public relations by supporting restaurants in all categories, from quick service to fine dining, and from large multi-units to independents. With years of experience and profound insight into the restaurant business, we are recognized as a leading restaurant public relations firm. Our specialized food and beverage PR consulting in Chicago, and beyond, assures that your restaurant does not just compete but excels.
Contact our team to schedule a consultation and discover how Kurman Communications can help your brand achieve its full potential. Call us at 312-651-9000 or email team@kurman.com to start the conversation. Schedule a consultation and discover how our expertise in restaurants and food & beverage public relations can transform your organization’s communication efforts.
A restaurant PR agency helps build and manage your restaurant’s public image and visibility. At Kurman Communications, we handle media relations, story development, launch events, promotional campaigns, social media strategy, and community partnerships based on your restaurant’s goals.
Start with a story that gives local media a reason to cover your restaurant. A new opening, chef story, menu launch, special event, or milestone can all provide strong media angles. Our food and beverage PR team in Chicago develops these stories, creates targeted pitches, and connects them with relevant local media.
Ideally, you should hire a PR agency several months before your restaurant opens. This allows enough time to develop your story, prepare press materials, build media relationships, plan previews, and connect with relevant community partners. If your opening is approaching quickly, we can also create a focused PR campaign around the launch.
Restaurant PR costs vary depending on the services you need, the length of the campaign, the market, and whether you need ongoing PR support or help with a specific launch or event. Once we understand your restaurant and objectives, we can recommend a scope that fits your campaign needs.
No. Editorial coverage cannot be guaranteed because journalists and editors decide which stories they want to cover. However, an experienced PR agency can identify stronger story angles, target the right media contacts, and create pitches that improve your chances of earning relevant coverage.
Yes. Advertising involves paying for media placement, while PR focuses on earning attention through editorial coverage, events, partnerships, community engagement, and compelling stories. Our food and beverage PR consulting in Chicago can help you use PR, social media, advertising, and promotions together as part of a broader marketing strategy.
Established restaurants can benefit from PR just as much as new restaurants. PR can help promote a new menu, introduce a chef, support an expansion, celebrate an anniversary, generate attention around an event, or give existing customers a fresh reason to visit.
We measure campaign performance based on the goals established at the beginning of the campaign. Depending on your objectives, we may track media coverage and message inclusion, event response, website traffic, social engagement, audience growth, inquiries, and reservations. This helps determine which PR efforts are generating meaningful results for your restaurant.
