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Strategic PR for Startups and Small Businesses

Targeted communication that builds credibility, attracts attention, and drives growth.

 

Startups and small businesses face pressure to move fast, stay lean, and make every decision count. Public relations isn’t just about media coverage — it’s about shaping perception, building trust, and creating real opportunities. At Kurman Communications, we deliver precise, efficient PR solutions for startups and small businesses that align with your stage of growth and business goals.
Whether you’re launching a new brand, preparing for investment, or simply need to be seen and taken seriously, our team works with you to make it happen.

Purpose-Driven PR That Meets You Where You Are

You need straightforward, practical strategies, not complicated ones. And you need a PR partner that can think creatively, understands the stakes, communicates clearly, and produces measurable results.

We work with early-stage startups, family-owned businesses, small enterprises, and scaling tech companies. As a seasoned PR agency for Startups and small businesses, we understand how to position your brand in competitive markets, even when you’re starting with limited resources.

You get strategies grounded in years of experience yet forward thinking, fast and focused turnaround time, and outcomes that support both short-term and long-term business growth.

PR Services Designed for Growing Brands

Our PR services are built around the actual needs of startups and small businesses — lean structures, short timelines, and the need for visibility across the right channels. Whether you’re preparing to launch or navigating a pivotal growth phase, we provide clear, reliable communication support.

Our key offerings include:

Media Outreach and Press Relations

We craft and pitch targeted stories to business, tech, lifestyle, and local media. Our team secures placements that build credibility and visibility, not fluff coverage.

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Founder and Executive Positioning

Your leadership team plays a central role in your brand story. We build thought leadership through bylines, interviews, speaking opportunities, and podcast bookings.

Message Development and Brand Narrative

You may know your product well, but PR requires a clear external story. We help refine your value proposition and public messaging for clarity and consistency.

Launch Strategy and Publicity

From product rollouts to location openings, we help you manage timing, message development, and public-facing communication to generate traction.

Social Media and Digital PR Support

Extend your reach with aligned social content, influencer partnerships, and campaigns that support earned media goals.

Reputation Management and Crisis Communication

In moments of risk or uncertainty, we provide immediate, strategic support to protect your business’s public image.

We also serve emerging tech companies and digital platforms. As a Tech PR agency, we specialize in simplifying complex products and positioning startups effectively for investors, analysts, and B2B buyers.

Why Choose Kurman Communications?

You need a PR agency for startups that knows how to deliver under pressure, with precision, speed, and clarity. We’ve helped build brands in Chicago and beyond for more than 40 years.

Here’s what sets us apart:

  • Established Experience with Emerging Brands

Since 1983, we’ve supported startups and small businesses across industries with our innovative PR services — building visibility, market presence, and long-term credibility through strategic communications.

Direct Access to Senior-Level Expertise

You’ll collaborate directly with senior professionals who plan and execute — no handoffs, no junior teams, just clear, consistent leadership from day one.

Focused, Credible Execution That Builds Trust Quickly

Our strategies are based on proven methods — creative, yes, but always aligned with your business goals and grounded in results, not trend-driven tactics.

Media Relationships That Matter Across Sectors

We maintain active relationships with national, regional, and trade media, enabling timely outreach and more opportunities for meaningful earned coverage.

 

Let’s Build Your Visibility with PR That Drives Results

PR isn’t optional when you’re building a new startup — it’s how you shape your public identity and create momentum that lasts. PR done right shapes perception, opens doors, and creates momentum. If you’re ready for direct, experienced communication support tailored to your growth stage, let’s talk.