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Launch week decides how buyers, stores, and reviewers first see your product. For more than 40 years, Kurman Communications has put new products in front of the people who matter most, through the trade press, consumer media, events, and social channels they follow.
As a founder-led product launch PR agency in Chicago, we build awareness before release day, get your product into the hands of writers and creators, and turn early interest into lasting demand
Our founder, Cindy Kurman, has said it for decades: a new product needs a real PR, marketing, and social plan, because buyers rarely find it on their own. We plan every launch around four goals:
New labels and limited releases fight for the same shelf. Tastings and media previews put your product in front of food writers, trade press, and local influencers. See our food and beverage PR services.
We pitch your product to lifestyle and health media, line up influencers, and prepare your founder to explain what sets it apart.
New models and aftermarket products need trade and consumer coverage at once. We time launches with auto shows and prepare recall plans. See our automotive PR.
Investors and buyers judge a new product fast. We run product demos and media previews through our startup and small business PR programs.
New packaging or a new formula needs a reason to look again. Our brand launch PR shows what changed and why it matters.
Five rules guide every plan we build:
One press release sent to everyone rarely lands. We tailor new product launch coverage to each audience:
Cindy Kurman and Lee Barrie run every launch. You work with senior people at every stage.
Our Chicago and national press relationships go back to 1983, and they still open doors.
Cindy founded the Automotive News World Congress. One team runs your launch events and press.
Lee held senior roles at Hearst Magazines and the New York Times Magazine Group.
Since 1983, the products that endure have shared one thing at launch: they reached the right buyers with a clear reason to care, and backed it up. Tell us what you are launching. Share your product, your release date, and your goals. Our senior team will show you where to start.
Contact our team to schedule a consultation and discover how Kurman Communications can help your brand achieve its full potential. Call us at 312-651-9000 or email team@kurman.com to start the conversation. Schedule a consultation and discover how our expertise in the automotive industry can transform your business’s communication efforts.
Investment depends on the launch type, the media markets, the length of the campaign, and whether you need events. We provide a proposal after a consultation, so the scope matches your goals.
Call us anyway. We will tell you plainly what we can still achieve in the time left and focus on outlets with shorter lead times.
Yes. Social content and influencer invitations run alongside media outreach, so your launch looks consistent everywhere people discover it.
Yes. We are based in Chicago and work with regional and national media for clients across the United States.
Yes. Our launch work also covers authors, music and performance projects, and automotive products.
